Struggling to Achieve the Profit and Impact You Desire?
Many purpose-driven businesses struggle to align marketing efforts with the company’s purpose while achieving tangible results. Without a clear and compelling communication strategy, you risk losing visibility, trust, and profitability.
Now is the time to ramp up and prepare for your most impactful end of the year. Here is how:
The 90-Day Marketing Transformation to Accelerate Your Impact
Our exclusive 90-Day Marketing Transformation to Accelerate Your Impact is designed to help you take proactive steps to enhance your communication strategy, increase visibility, build trust, and set the foundation for sustained growth this summer.
This program addresses common challenges such as misaligned branding, ineffective campaigns, and the need for quick, measurable improvements.
Don’t miss this opportunity to make your business stand out!
What You’ll Achieve
Here’s what is included
- In-depth analysis of your current marketing efforts, online presence, and competitive landscape.
- Identification of strengths, weaknesses, opportunities, and threats (SWOT analysis).
- Craft a mission-driven marketing strategy that aligns with your business goals and values.
- Define or refine desired audiences to highlight your unique value proposition.
- Conduct a website audit to identify the gaps from user experience (UX) and search engine optimisation (SEO) perspectives to attract and engage more visitors.
- Recommend update of website content to reflect your brand’s mission and impact.
- Conduct a workshop to refine your brand messaging and develop compelling stories that resonate with your audience.
- Conduct a personal branding and employee advocacy workshop for your employees to become your best brand ambassadors.
- LinkedIn strategy workshop for the company and your employees
- Develop and implement a robust social media strategy to increase brand awareness and engagement.
- Create a content calendar and schedule high-impact posts on your best social media platforms.
- Create lead magnets (e.g., eBooks, webinars) to capture and convert leads.
- Implement email marketing campaigns to nurture leads and maintain customer relationships.
- Launch the first set of blog posts, case studies, and videos showcasing your success stories and innovative solutions.
- Use inbound marketing techniques to attract potential customers through valuable content and a seamless customer journey.
- Create lead magnets (e.g., eBooks, webinars) to capture and convert leads.
- Establish key performance indicators (KPIs) and set up analytics tools to track marketing effectiveness.
- Provide bi-weekly reports on campaign performance, insights, and recommendations for continuous improvement.
- Offer training sessions for your team to enhance their skills in digital marketing, content creation, and data analysis.
- Encourage employee advocacy by equipping your team with the tools and confidence to share your mission on their social media profiles.
Who Is This Programme For?
Purpose-driven Leader
You are a visionary founder or a CEO of a small growing business dedicated to making a significant, positive impact on society through innovative and sustainable solutions.
Innovative Mindset
You have an innovative mindset with a dream to see your vision realised and leave a legacy.
Who We’ve Worked With
Meet Francine Beleyi
Hi, I’m Francine Beleyi, an award-winning marketing leader with 25 years of diverse experience across EMEA. I am renowned for driving successful marketing campaigns, pioneering branding initiatives, and leading digital transformation projects of all sizes.
As your Fractional Chief Marketing Officer, I provide the senior marketing leadership needed to drive growth and innovation in your business—without the commitment of a full-time executive, for as little or as long as you need.
My passion lies in empowering purpose-driven Small and Medium sized Businesses with flexible marketing strategies that allow for sustainable growth without having to choose between profit and impact.
I offer a unique blend of strategic insight and practical expertise to businesses seeking dynamic growth and increased market relevance.
Why This Offer is Perfect for You?
• Tailored to Your Vision: Every aspect of this plan is designed to align with your mission of providing cost-effective solutions.
• Holistic Approach: We cover all essential marketing areas, from strategy and branding to digital presence and lead generation.
• Empowerment and Sustainability: We focus on empowering your team and ensuring that the marketing improvements are sustainable long-term.
By the end of this 90-day program, your business will see tangible marketing improvements, better alignment with your purpose, and a clear path to sustained growth.
What Our Clients Say
I engaged Francine in the capacity as an advisor for a significant tech business to drive up the digital transformation of the social care sector in the UK. As I expected, Francine’s deep knowledge across multiple disciplines both practical and theoretical was both challenging and accurate. On point. A formidable expert with a very engaging pleasant way, disarming and super super bright. Highly recommended.
I have been working with Francine to help me with my digital strategy, and I cannot begin to tell you how much the experience has helped me to completely redefine my business. Through her professional and dedicated approach, and her sharp and intuitive perception she has helped me to clarify my messaging and communication and bring more focus into my personal brand.
Working with Francine for over two years enabled AWEC to launch and maintain a robust social media presence: Above average Twitter engagement; strong LinkedIn growth rate; healthy Instagram engagement; above average newsletter open rates.
What I like the most about working with Francine is her clarity of focus and having to really think about the issues involved. She has a wide knowledge and experience across a variety of fields. She knows what she is talking about because she has been there and tried it or done it. Put succinctly – she delivers a comprehensive package tailored to the client’s needs, whatever their business.
Working with Francine has helped me focus the direction of my business; I have always felt respected, supported and encouraged to trust my own instincts. I always trust her judgement. I would highly recommend working with Francine. She has given me the confidence in myself to grow and expand my business, while advising and supporting me throughout our relationship.
I appreciate all you did to help us and AWEC. With your help and teamwork, we touched the lives of many women and created something unique. Thank you.
I gained the focus I needed, uncovering a clear and strong brand identity that provided direction. Your structured approach and fresh perspective enhanced my confidence. I wanted to move away from my website which was very grassroots to a more corporate and refined look. That’s what I got with you. Thanks to your direct and committed approach. You truly walk the talk, delivering on every promise and drawing out the best in me which made a significant difference.
Many thanks, dear Francine, for this wonderful training for my top management!
Your Investment
This comprehensive 90-day marketing transformation package is only a small investment to enhance your marketing efforts and accelerate your impact significantly.
I can only take on three clients each quarter, on a first-come, first-served basis.
