Francine Beleyi is an award-winning bilingual French-English digital strategist specialising in marketing and branding, business advisor, author and international speaker.

After 10 years as an employee in the corporate world, Francine didn’t feel she was making much of a difference. So, she decided to start her company, nucleus of change, in 2008 to guide individuals and small business owners through personal and professional transformations.

However, Francine faced a significant challenge—how to make herself visible to her ideal clients. Determined to overcome this obstacle, she immersed herself in learning the art of promoting her services. Investing countless hours and substantial resources, she became captivated by the power of marketing, particularly branding.

Since then, Francine has shared her expertise with over 4,000 individuals and organisations, delivering coaching, training, and mentorship in both English and French. Her guidance has empowered countless individuals to adapt to change, clarify their brand identity, and establish themselves as authorities in their respective fields.

Former Associate Director and a key member of the founding team of AWEC (African Women Entrepreneurship Cooperative), a 12-month training and mentoring program that trains 200 African women each year.

International speaker: delivered keynotes and presentations at UNIDO in Vienna, AITEX Rabat, Les Imperiales Casablanca, Women’s Summit 4.0 in Montreal, Entrepreneurs’ Fair in Portugal, and other prestigious events worldwide.

Host of the Meaningful Work, Meaningful Life podcast with 100+ episodes and more than 36,000 downloads.

Named in the top 500 most influential Africans in the world in 2021.

Francine’s work supports the UN SDG Goal 8 of the Goals 2, 17 and 21 of the African Union’s Agenda 2063. She is an advocate for the youth and women empowerment through technology and entrepreneurship.

More than 25 years of multidisciplinary and international experience across Africa, Europe, the Middle East, the United States and Asia.

Holds a master’s degree in organisational consulting and change management, a master’s degree in accounting and financial sciences and a degree in computer science applied to management. Also, hold a diploma from NCTJ (London) in multimedia journalism.

Author of the book “Personal Branding in the Digital Age: How to Become a Known Expert, Thrive and Make a Difference in a Connected World”.

Co-author of the book “Africa–Europe Cooperation and Digital Transformation” chapter 16, ‘Fostering Prosperity for African Female Entrepreneurs: Opportunities for AU–EU Cooperation in Digital Entrepreneurship Networks’.

One of 18 women featured in the book IT Girls by Christiane Noll, Managing Director of Avanade in Vienna.


We see a world where people do meaningful work and live a meaningful life. At nucleus of change, we believe that organisations can reach their highest level when they have happy employees who love working for them, perform at their best, and become powerful brand ambassadors.


We are on a mission to make organisations a place where people are valued for who they are and the unique value they bring.


Our  core values underpin how we do business.


We each have a responsibility for our lives and our future and by seeking the knowledge, help and advice from others we can get to that next level


We each have unique ways of doing things and by not following the pack we are able to bring our own perspective to solve the challenges we encounter.


We stay ahead of the curve. We are future focussed and understand that what worked yesterday will not necessarily work tomorrow.


We teach how to fish rather than giving the fish, enabling others to do it for themselves.


We explore and love to make discoveries; we are always open to new possibilities.


We thrive when given the freedom to engage in our magic and deliver on our promise.