Fractional CMO Services

Welcome to nucleus of change Fractional CMO Services

When you dream of running a thriving business that is not only profitable but also positively impacts society, facing digital marketing complexities, fierce competition, and rapid market shifts can make you feel lost, overwhelmed, and frustrated.

You need a unique branding identity and a scalable marketing strategy that profoundly connects you to your ideal audience, meets your revenue targets, and impacts millions globally.

As a result, you will achieve higher brand awareness and reach, attract more of your ideal clients, and enjoy greater customer loyalty.

Hi, I am Francine Beleyi

An award-winning marketing leader with 25 years of diverse experience across EMEA. I am renowned for driving successful marketing campaigns, pioneering branding initiatives, and leading digital transformation projects of all sizes.

As your Fractional Chief Marketing Officer, I provide the senior marketing leadership needed to drive growth and innovation in your business—without the commitment of a full-time executive, for as little or as long as you need.

My passion lies in empowering purpose-driven Small and Medium sized Businesses with flexible marketing strategies that allow for sustainable growth without having to choose between profit and impact.

I offer a unique blend of strategic insight and practical expertise to businesses seeking dynamic growth and increased market relevance.

Services Offered

Digital Marketing & Content Strategy

Design and implement cutting-edge digital strategies and campaigns that deliver tangible results.

AI Marketing

Develop strategies to responsibly integrate AI into your business, leveraging the latest tools to boost marketing productivity and creativity.

Company Brand Strategy & Positioning

Refine your brand’s market identity to resonate with your target audience and stand out from competitors.

Personal Branding

Establish yourself as a recognised thought leader in your field to attract more lucrative opportunities.

Employee Advocacy

Empower your employees to become your company’s most effective brand ambassadors.

Innovative Business Models

Rethink your company’s business model to adapt rapidly to changing market conditions, unlock new revenue streams, and enhance customer engagement.

High-Performance Team Coaching

Boost your in-house team’s performance with expert training, coaching, and mentoring.

Project and Stakeholder Management

Manage critical projects and maintain excellent relationships with both internal and external stakeholders.

Who We’ve Worked With

What Our Clients Say

I engaged Francine in the capacity as an advisor for a significant tech business to drive up the digital transformation of the social care sector in the UK. As I expected, Francine’s deep knowledge across multiple disciplines both practical and theoretical was both challenging and accurate. On point. A formidable expert with a very engaging pleasant way, disarming and super super bright. Highly recommended.

Liam Palmer, CEO & Co-Founder, Care Tech Guide

I have been working with Francine to help me with my digital strategy, and I cannot begin to tell you how much the experience has helped me to completely redefine my business. Through her professional and dedicated approach, and her sharp and intuitive perception she has helped me to clarify my messaging and communication and bring more focus into my personal brand.

Nicola Lucie , Founder the Feminine Principle

Working with Francine for over two years enabled AWEC to launch and maintain a robust social media presence: Above average Twitter engagement; strong LinkedIn growth rate; healthy Instagram engagement; above average newsletter open rates.

Karen Sippel, Managing Director, African Women Entrepreneurship Cooperative (AWEC)

What I like the most about working with Francine is her clarity of focus and having to really think about the issues involved. She has a wide knowledge and experience across a variety of fields. She knows what she is talking about because she has been there and tried it or done it. Put succinctly – she delivers a comprehensive package tailored to the client’s needs, whatever their business.

Arnold Pinchin Geoffrey, CEO & founder, Dreamscape

Working with Francine has helped me focus the direction of my business; I have always felt respected, supported and encouraged to trust my own instincts. I always trust her judgement. I would highly recommend working with Francine. She has given me the confidence in myself to grow and expand my business, while advising and supporting me throughout our relationship.

Nina Gibey, CEO & Founder, London Jewellery workshop

I appreciate all you did to help us and AWEC. With your help and teamwork, we touched the lives of many women and created something unique. Thank you.

Chris Caine, President, The Centre for Global Enterprise (CGE)

I gained the focus I needed, uncovering a clear and strong brand identity that provided direction. Your structured approach and fresh perspective enhanced my confidence. I wanted to move away from my website which was very grassroots to a more corporate and refined look. That’s what I got with you. Thanks to your direct and committed approach. You truly walk the talk, delivering on every promise and drawing out the best in me which made a significant difference.

Venessa Bobb, Founder Autism Thrive Services

Many thanks, dear Francine, for this wonderful training for my top management!

Yao Azoumah, CEO & Founder, KYA-Energy Group

Getting Started Is Simple

Step 1

Book a call 

We start with a deep-dive session to understand your current challenges and aspirations to see how I can help.

Step 2

Develop a Tailored Strategy

I’ll create a marketing strategy that aligns with your business goals and budget.

Step 3

Transform your Marketing Results

Implement the strategy with your team and get results with ongoing optimisations to ensure peak performance.

Commitment to Women Empowerment

• We are dedicated to empowering women an women founded businesses and organisations

• We have an extensive experience volunteering and leading initiatives for women’s empowerment and education through executive roles in prominent charities such as Professional Women Network London (PWN), Women in Diplomatic Services (WDS) and African Diaspora Professional Women (ADIPWO) as founder and chief editor.

• We champion educational programs and workshops focused on digital literacy, personal branding and entrepreneurship, impacting thousands of women globally.

Ready to transform your business with strategic marketing leadership? Let’s discuss how we can help. Contact us today for your free initial consultation