Offer training sessions for your team to enhance their skills in digital marketing, content creation, and data analysis. Encourage employee advocacy by equipping your team with the tools and confidence to share your mission on their social media profiles.
Establish key performance indicators (KPIs) and set up analytics tools to track marketing effectiveness. Provide bi-weekly reports on campaign performance, insights, and recommendations for continuous improvement.
Launch the first set of blog posts, case studies, and videos showcasing your success stories and innovative solutions. Use inbound marketing techniques to attract potential customers through valuable content and a seamless customer journey. Create lead magnets (e.g., eBooks, webinars) to capture and convert leads.
