The Employee Ambassador Blueprint (EAB)
In today’s competitive business landscape, attracting and retaining top talent is crucial to the success of any institution. However, many companies struggle to engage and retain employees, resulting in high turnover rates and decreased productivity.
This is where the notion of ‘Employee Advocacy’ or ‘Employee Ambassadors’ comes in.
By enabling your employees to become brand ambassadors for your company, you can create a culture of engagement that will help you attract and retain top talent, improve customer satisfaction, and ultimately increase revenue.
Many companies have understood the essential role of employees in communicating their message via digital social networks. This method is increasingly becoming part of the corporate communication strategy.
Nowadays, many brands and organizations pay social media influencers to promote their products and services to their followers. But why pay strangers to promote your brand when your employees who know your culture and values can be your brand ambassadors?
Hi, I am Francine Beleyi
Francine is an award-winning bilingual French-English digital strategist specialising in marketing and branding, business advisor, author and international speaker.
She empowers purpose-driven business leaders and organisations who are looking to increase their trust, visibility & profitability to make a big impact in the world.
After 10 years as an employee in the corporate world, Francine didn’t feel she was making much of a difference. So, she decided to start her company, nucleus of change, in 2008 to guide individuals and small business owners through personal and professional transformations.
Who we’ve Worked With
What Our Clients Say
The content delivered by Francine was detailed and simple to follow. Francine’s delivery style is dynamic and energetic which is inspiring. A lot of new information came through. Our attendees find it dynamic fun and different.
The content of Francine’s training was excellent. I’ve organised many personal branding training and she had perspectives and an approach that I haven’t seen in other sessions – I particularly liked that she unpacked some of the barriers to personal branding and used lots of examples throughout the session.
I appreciate all you did to help us and AWEC. With your help and teamwork, we touched the lives of many women and created something unique. Thank you.
Francine is a consummate professional. She is an excellent communicator; she delivers above and beyond expectations! If you’re looking for a reliable and exciting speaker for your next event, I highly recommend Francine. Book her before her calendar fills up! Everyone loved Francine! There were a lot of positive comments and we received many excited and happy comments from the students. She was one of the most picked presenters in our Exit Survey when we asked them to pick 3 of their favourite speakers.
I have been working with Francine to help me with my digital strategy, and I cannot begin to tell you how much the experience has helped me to redefine my business completely. She has helped me to clarify my messaging and communication and bring more focus into my personal brand.
Working with Francine for over two years enabled AWEC to launch and maintain a robust social media presence: Above average Twitter engagement; strong LinkedIn growth rate; healthy Instagram engagement; above average newsletter open rates.
