The Employee Ambassador Blueprint (EAB)

In today’s competitive business landscape, attracting and retaining top talent is crucial to the success of any institution. However, many companies struggle to engage and retain employees, resulting in high turnover rates and decreased productivity.
This is where the notion of ‘Employee Advocacy’ or ‘Employee Ambassadors’ comes in.

By enabling your employees to become brand ambassadors for your company, you can create a culture of engagement that will help you attract and retain top talent, improve customer satisfaction, and ultimately increase revenue.

Many companies have understood the essential role of employees in communicating their message via digital social networks. This method is increasingly becoming part of the corporate communication strategy.

Nowadays, many brands and organizations pay social media influencers to promote their products and services to their followers. But why pay strangers to promote your brand when your employees who know your culture and values can be your brand ambassadors?

Hi, I am Francine Beleyi

Francine is an award-winning bilingual French-English digital strategist specialising in marketing and branding, business advisor, author and international speaker.

She empowers purpose-driven business leaders and organisations who are looking to increase their trust, visibility & profitability to make a big impact in the world.

After 10 years as an employee in the corporate world, Francine didn’t feel she was making much of a difference. So, she decided to start her company, nucleus of change, in 2008 to guide individuals and small business owners through personal and professional transformations.